The U.S. Reveal of Hyundai’s All-New 2022 Tucson had to generate the same level of enthusiasm and excitement that the brand, its customers, and the press shared for Hyundai’s highly anticipated next generation model – and due to COVID, it all had to happen virtually.

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So, with the help of professional surfer Sage Erickson, Hyundai executives filmed both in California and South Korea, and some mixed-reality enchantment, viewers around the world were captivated by the latest offering of Hyundai’s best-selling vehicle.