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xR Virtual / Mixed Reality Studio

Hyundai Motor America U.S. Virtual Reveal of the 2022 TUCSON

The U.S. Reveal of Hyundai’s All-New 2022 Tucson had to generate the same level of enthusiasm and excitement that the brand, its customers, and the press shared for Hyundai’s highly anticipated next generation model – and due to COVID, it all had to happen virtually.

So, with the help of professional surfer Sage Erickson, Hyundai executives filmed both in California and South Korea, and some mixed-reality enchantment, viewers around the world were captivated by the latest offering of Hyundai’s best-selling vehicle.

Behind the Scenes and Highlights

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