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XR Hyundai 2021 Elantra Global Top Page.
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Hyundai Motor America 2021 Elantra Global Live Reveal - Live Webcast Highlights

Hyundai All-New 2021 Elantra Global Live Reveal - Live Webcast

Hyundai’s unveiling of their 7th generation Elantra took place Live – Virtually – from an empty sound stage in West Hollywood while being Live-Streamed to the world and translated into four different languages in real time.

This 9 camera, performance-filled Spectacle captured all of the enthusiasm and excitement Hyundai so eagerly wished to share with the world regarding their new vehicle’s Design, Advanced Technologies, and Electrification messaging. The presentation featured a massive 90’ LED wall married to an equally immense 90’ LED floor. This impressive digital canvas created a media rich environment that delivered exhilarating performance and dazzling visual content experienced by both consumers and journalists the world over.

Metrics

Global Reveal Media Results:

< Number of Articles: 154     < Reach: 23 Million     < Brand Opinion: 98%

Media coverage included articles from USA Today, CNET, MotorTrend, Motor1, Digital Trends, Car and Driver, Autoblog, Jalopnik, Kelley Blue Book, and many more. With 154 stories, the Reveal generated more coverage than Hyundai’s 2017 and 2018 Los Angeles Auto Show press conferences.  

Livestream Results:

< Nearly 70,000 viewers for Livestream Reveal     < Nearly 210,000 views first week

Nearly 70,000 people tuned in Live to watch the Reveal with views continuing to pour in well

after the initial Web Event. Within its’ first week, the Elantra Global Reveal Livestream had

garnered nearly 210,000 views.

Overall Results:

< 10,058 First day Pre-orders

The 2021 Hyundai Elantra received 10,058 pre-orders on its first day of reservation – an all-time record. That number is almost 10x greater than the pre-orders for the previous generation Elantra – this occurring in a sales climate when consumer demand for sedans is sharply falling.

Behind the Scenes

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